One of the maximum awaited movies of 2016, ae dil hai mushkil’s song has been a blockbuster ever since it released. Ae dil hai mushkil’s songs streamed over 50 million instances on india’s main digital enjoyment destination – hungama tune, making it the most preferred vacation spot for online listeners. Composed via pritam with lyrics by using amitabh bhattacharya, the music of ae dil hai mushkil has hit the proper chord with audiences and has been always topping the recognition chart on hungama song.
Speakme approximately the digital success of the film’s music, siddhartha roy, ceo of hungama.Com stated, `50 million+ streams for ae dil hai mushkil is an outstanding fulfillment and clear indicator of the reality that hungama music customers have loved and liked the film’s music wholeheartedly. It’s far extraordinarily encouraging that hungama music has been selected as the favored destination by means of fans of the film. We are enthusiastic about the adventure so far and are running closer to accomplishing the 100 million mark soon.`
Says sanujeet bhujabal, marketing director sony track india, `50mn streams is outstanding and a feat that has not been executed yet in bollywood in the sort of brief span. Our approach of constructing one unmarried at a time and allowing enough time for each tune to respire has labored enormously nicely with this album. We’re extremely happy with this album and we are certain publish the movie release those numbers are going to grow manifold.`