Varun Dhawan is rumoured to own replaced Ranbir Kapoor as a potato that is popular company’s brand ambassador for almost a crore less
A well known casino chips brand, which signed Ranbir Kapoor as the brand ambassador 2 yrs ago in order to connect because of the youth, appears to have zeroed in on an upgraded when it comes to actor that is 33-year-old. And when sources should be believed, Varun Dhawan happens to be finalised when it comes to brand’s new ad campaign for almost a crore less.
An insider reveals, “Ranbir’s contract was ending along with his brand value seemingly have taken a beating along with his last films that are few doing well in the box office. So, the ongoing company could have decided against renewing their contract with him.”
After conducting a study among young consumers, the brand is thought to have identified a couple of celebrities who might take their campaign that is latest forward. “Varun was one of these,” adds the origin.
Apparently, Varun was recently approached when it comes to ad and talks that are initial the actor as well as the brand have now been successful.
“Varun has revealed curiosity about bagging the endorsement deal and it is expected to sign up the dotted line shortly. His fee also fit the brand’s budget, so they really will also be keen to possess him up to speed,” says the foundation, adding that Varun charges around R3 crore per endorsement while Ranbir’s selling price is someplace in the product range of Rs 4 crore.
Varun remained unavailable for comment. Ahead of Ranbir, the poker chips company was represented by his brother-in-law, Saif Ali Khan and Indian cricket captain MS Dhoni.
Who’s got got the edge?
Ranbir Kapoor has approximately 10 brands inside the kitty which include an extravagance watch, cola beverage, car, bike, cellphone, consumer and laptop electronics. Varun Dhawan, too, boasts of the same wide range of endorsements like carbonated drinks, fairness cream, cell phone, travel bags, eye wear, car, deodorant and hair gel among others. Utilizing the casino chips brand under his belt now, he shall get one brand a lot more than RK.